Sponsorship and event coordinator for the IV Press, Marlena Rascon, engaged students in a presentation and discussion. She posed three questions: What is an ad? What is a logo? What is a slogan? After a discussion, it was determined that an ad is an announcement of a product, service, or event, a logo is a symbol or design used in branding, and a slogan is a memorable and catchy phrase used in advertising. Gilbert remembered a slogan, “Power to the players,” which is Game Stop’s slogan. And Nathaniel contributed another one, “Greatness awaits,” a slogan from PlayStation.
Representing Sun Community, Patsy Ramirez introduced students to her organization. Many students were familiar with it, particularly Brennan, since he has a Safari Kids Account. Patsy explained to students the difference between a bank and a credit union. She also explained to us that they are in the process of rebranding in order to reach a younger group of members. Keeping with the “sun” theme that has eight rays representing the 8 branches around the community, the organization is updating the color scheme and logo design.
Sun Community's Slogan:
"Serving Your Financial Needs for Over 60 Years"
The concept behind Design an Ad is that a sponsor will present to a class of students that will then design an advertisement to be published in the IV Press. Upon completion of the student designs, the sponsor will choose one overall winner that will be showcased with other design winners. Sponsors also have the option to choose other designs to be published. Dozens of sponsors participate each year. The final publication is a two-page spread of student design work. It is quite a celebration!
This year, our overall winner was Dhiren. Big applause to him and his design! Another ad that caught the attention of Sun Community was Derek. Well-done, gentlemen!
I'd like to express my gratitude to the Imperial Valley Press for providing this opportunity to the students of the valley. Design an Ad provides a great connection between school, community, and real-world applications to learning. I'd also like to thank Sun Community for sponsoring my Sunsational Sixth Grade class. Without willing sponsors, this project would not be successful.